Paid Social
3 min read
Should ads point at your homepage or a landing page?
A homepage serves everyone, which is why it converts a stranger with one narrow question poorly. But there are three cases where it is genuinely the right target.
Insights
What we would tell you on a call.
Writing on what websites cost, why sites fail to rank, and where ad budgets leak. No gated PDFs, no form in front of the answer — if it is useful, it is on the page.
All articles
Infrastructure
4 min read
Why your business email lands in spam
A business can have a perfect website and still lose customers because its quotes land in spam. The cause is almost always three DNS records that nobody set up.
Search
4 min read
Local SEO for a Gujarat business
The map pack and the blue links are two separate contests decided by different signals. Most businesses optimise for one and wonder why they lose the other.
Planning
4 min read
How long does it take to build a website?
Six to ten weeks for a marketing site, eight to fourteen for e-commerce — and the delay is almost never the build. Where the time actually goes, stage by stage.
Hiring
5 min read
How to choose a web design company
You are being asked to judge work you cannot evaluate, in a field with no licensing. Twelve questions that reveal how a studio actually operates — including four answers that should end the conversation.
Paid Social
4 min read
Meta Ads not converting? Check these four things first
Most failed Meta campaigns are not targeting failures. They are measurement failures, landing page failures or offer failures — and all three are cheaper to fix.
Search
5 min read
Why your website isn't ranking on Google
It is almost never the writing. Seven structural causes, in the order they are worth checking, each with a test you can run yourself before paying anyone.
Budgeting
5 min read
How much does a website cost in India?
Quotes for the same brief routinely differ by a factor of ten. Here is what actually drives the number, and what the cheapest quote is quietly leaving out of scope.
Next step
Have a problem worth solving?
Tell us what is slowing the business down. We will tell you whether software can fix it and what that would look like. Every enquiry is read by the people who do the work, and answered within one working day.