Paid Social
3 min read
Should ads point at your homepage or a landing page?
A homepage serves everyone, which is why it converts a stranger with one narrow question poorly. But there are three cases where it is genuinely the right target.
Insights
What we would tell you on a call.
Writing on what websites cost, why sites fail to rank, and where ad budgets leak. No gated PDFs, no form in front of the answer — if it is useful, it is on the page.
All articles
Infrastructure
4 min read
Why your business email lands in spam
A business can have a perfect website and still lose customers because its quotes land in spam. The cause is almost always three DNS records that nobody set up.
Search
4 min read
Local SEO for a Gujarat business
The map pack and the blue links are two separate contests decided by different signals. Most businesses optimise for one and wonder why they lose the other.
Planning
4 min read
How long does it take to build a website?
Six to ten weeks for a marketing site, eight to fourteen for e-commerce — and the delay is almost never the build. Where the time actually goes, stage by stage.
Hiring
5 min read
How to choose a web design company
You are being asked to judge work you cannot evaluate, in a field with no licensing. Twelve questions that reveal how a studio actually operates — including four answers that should end the conversation.
Paid Social
4 min read
Meta Ads not converting? Check these four things first
Most failed Meta campaigns are not targeting failures. They are measurement failures, landing page failures or offer failures — and all three are cheaper to fix.
Search
5 min read
Why your website isn't ranking on Google
It is almost never the writing. Seven structural causes, in the order they are worth checking, each with a test you can run yourself before paying anyone.
Budgeting
5 min read
How much does a website cost in India?
Quotes for the same brief routinely differ by a factor of ten. Here is what actually drives the number, and what the cheapest quote is quietly leaving out of scope.
Next step
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