LitMeUp

Lighting is bought on how it looks, then justified on price and warranty. LitMeUp had hundreds of chandeliers, pendants and wall lights catalogued the way a warehouse thinks about them — by supplier part number. Nobody shops for a light called L6627-1H. Customers were asking for photos over chat, one piece at a time, and the catalogue existed nowhere a search engine could read it.

We kept the part numbers, because operations run on them, and stopped leading with them. Two ways in instead: by style, for the customer who knows they want a crystal chandelier, and by room, for the customer who only knows they have a dining table and no light above it. Everything else — warranty, delivery, returns — sits where the hesitation actually happens, next to the product.

A custom e-commerce storefront built around category and room journeys, with the full catalogue, cart and checkout in one system the client maintains themselves.

• Full catalogue modelled by category, room and style — not by part number
• Room-led browsing plus a room visualiser for placement
• Cart and checkout with delivery, warranty and returns surfaced at the decision point
• Static-first product pages so a dense image grid still loads fast on mobile data
• Editor tooling so new arrivals go live without a developer